From the past few years, Power BI (Business Intelligence) is gaining popularity in the corporate world. As the data storage is getting increasingly difficult, understanding of this data is becoming more crucial. In this scenario, many solutions have emerged. Among these, The Microsoft Power BI has stood out as an effective decision making tool.

Microsoft Power BI was developed and launched by Microsoft on 24 July 2015 for public use. Further, it is adopted by various businesses for its features and benefits. Power BI experts are in high demand due to their ability to transform unstructured data data into useful business insights. This article contains 10 reasons to use Power BI. 

What is Microsoft Power BI?

Power BI is Microsoft’s leading business analytics service. It is mostly used for business intelligence and data visualization. It can visualize data in a variety of formats, including maps, charts, graphs, scatter plots, etc. Meanwhile, its AI insight helps businesses to analyze data sets and make future predictions. 

Power BI itself has several applications: Power BI Desktop, Premium, Pro, Mobile and Report server. While some of these apps are free-to-use, paid subscriptions give greater analytical capabilities. Power BI is particularly designed for:

• Report creation
• Data visualization
• Information distribution
• Business management support

Power BI For Beginners

Power BI For Beginners is a crucial tool for converting unstructured data into useful visualization. It makes data analysis simple and easier, especially for the novice. Beginners may rapidly learn how to create interactive graphs, charts, and maps with Power BI, which aids in decision-making. 

Top Reasons to Choose Power BI

Power BI provides many advantages for business and data professionals. Here are top reason to consider Power BI –

1. Easy to Learn & Use

Power BI online training is the best choice for the organizations as it is easy to learn and use. The platform’s user interference is easy, allowing users to build rich and dynamic visualization with a few clicks. 

There is a big community support available for the Power BI users. Where the experts provide tips, tutorials, and best practices. Microsoft also provides rich documentation and learning resources to help new users get started.

2. User Friendly

Power BI is a user-friendly tool. It was created to allow a large number of users to take control of their data. It helps users to create customized reports and share them without any intermediary. Android and App Store applications allow users to effortlessly access their reports and monitor their dashboards, for instance, when traveling for business. 

3. Cost Effective

Compared to other BI tools, Power BI offers a cost effective pricing model. The basic version is free, and the pro and premium versions are reasonably priced. It makes it suitable and accessible for businesses of all sizes. 

4. Numerous Connectors

Power BI offers an extensive range of connectors. This allows to analyze data from a wide variety of sources, such as –

• Databases (SQL server, Access, etc)
• Azure (Microsoft Azure SQL Database)
• Files (Excel, Text, XML, etc)
• Online services (Google analytics, Twitter, Facebook, etc )

5. Regular Updates 

Microsoft continuously improves Power BI by releasing updates with new features on a monthly basis. These updates include bug fixes, new visualizations, improvement in existing features and security, etc. Microsoft actively asks users for feedback for improvements, ensuring that Power BI remains a user-friendly and cutting-edge business intelligence platform.

6. Real Time Data Processing

Businesses in today’s competitive era require the ability to make quick decisions. Power BI enables this by allowing users to view and analyze data in real time. This platform can pull data from a variety of sources, like databases, webpages, PDFs, etc.

Its comprehensive data integration ability enables users to access real-time data streams from almost every source. This provides a holistic view of business activities and aiding fast decision-making.

7. Low level of technical skills

Before Power BI, Powerpoint and Excel were used to create reports but the outcome was visually less interactive. Power BI now makes it simple to analyze and visualize data.  A manager with less technical experience can create reports using interesting graphics with a few clicks.

8. Collaboration & Sharing

Power BI is designed to make sharing and collaboration easier. Unlike old hoops, which required users to go through a complicated process for data sharing, Power BI takes just a few clicks. Reports can be easily shared with all collaborators, giving them the opportunity to make changes. It is also feasible to work on the same report simultaneously from several devices. 

9. Data Security

The BI platform includes powerful security safeguards that protect data across all devices and users.

• End-to-end double encryption applies to all devices and users, guaranteeing that data is protected during its existence.
• Power BI provides oversight capability to detect suspicious activities and mitigate potential security issues before they increase.
• Object-level security (OLS) and Row-level security (RLS) helps businesses to enable fine-tune data access controls. 

10. Customizable Dashboards

Power BI dashboards are quite customizable. Companies can construct dashboards based on their requirements. Furthermore, the built-in customization tools allow to change the appearance of reports or dashboards. It ensures that the data outputs are consistent with company branding.

Bottom Line

It is obvious that Power BI is gaining popularity among businesses. Power BI enables users to analyze the data and keep the companies running efficiently. It provides the important tools for better strategic analysis, data streams and improved accessibility. 

Microsoft Power BI stands out for its user-friendly and straightforward interface. Its interaction with the larger Microsoft environment and wide data connectivity choices make it an adaptable and effective tool.